For this advertisement, I believe that the target audience is basketball fans, especially NBA basketball fans because not only is the drink a healthy drink for athletes but Kobe Bryant is promoting it. I believe it mostly appeals to Pathos because the advertisement uses bright colors and images. Vitamin water has many flavors but it chooses red because it is the most brightest of the colors and probably the most appealing to people. And since they use the red flavor, they base the whole ad on that color by making the background color at the bottom in red also. It uses the power and strength of an NBA basketball player to basically say "Hey if you drink this water you will be as good as Kobe Bryant." Any little kid that has a dream to play in the NBA will look at this picture and be mesmerized just by the sight of Kobe Bryant.
